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1 planner
planner ['plænə(r)]∎ Radio & Television programme planner programmateur(trice) m,f;∎ (town) planner urbaniste mf(b) (in diary, on wall) planning m -
2 ♦ programme
♦ programme, ( USA) program /ˈprəʊgræm/n.1 programma; progetto; piano: a political programme, un programma politico; (econ.) a programme of budgetary austerity, un programma d'austerità di bilancio2 (TV, radio) programma, trasmissione: DIALOGO → - Television- Are you watching this programme?, stai guardando questo programma?; radio programme, programma radiofonico; magazine programme, contenitore3 (cinem., teatr.) programma; cartellone4 (comput.) ► program● ( radio, TV) programme announcer, programmista □ ( radio, TV) programme-maker, programmatore; programmista □ programme music, musica descrittiva □ ( radio) programme parade, annuncio dei programmi della giornata □ (cinem.) programme picture, cortometraggio □ programme planner, programmatore; programmista □ (fin.) programme trading, operazioni di compravendita computerizzate.(to) programme /ˈprəʊgræm/A v. t.2 (econ., cinem.) programmareB v. i.● programmed instruction, istruzione programmata. -
3 APO
1) Общая лексика: Минтай, сокращение от Atlantic Pollack2) Военный термин: ASAS( All- Source Analysis System) Project Office, Air Force Post Office, Air Post Office, Air Procurement Office, Army Pay Office, Army Pay Officer, Army Pensions Office, accountable property office, accountable property officer, acting pilot officer, advanced post office, animal procurement office, annual program objectives, area petroleum office, area petroleum officer, assembly production order, assistant project officer, auxiliary patrol officer, Army Programme Office3) Техника: apogee, fm-1-azmdmylphosphine oxide, fm-phosphine oxide5) Биржевой термин: Advanced Planning Optimizer6) Радио: Advanced Planner Optimizer7) Сокращение: Aerospace Physiology Officer, Alpha Phi Omega, service fraternity, Army Post Office (British Army), Army Post Office, Apache Point Observatory8) Вычислительная техника: Advanced Planner and Optimizer (SAP, SCM)9) Нефть: after payout10) Транспорт: Office of Aviation Policy and Plans11) Экология: Association of Physical Oceanographers12) SAP. усовершенствованное планирование и оптимизация (Advanced Planner and Optimizer, http://www.sap.com/cis/pdf/apo.pdf)13) Менеджмент: assigned purchase order14) Образование: Agency Procurement Officer15) Океанография: AWIPS Program Office16) Нефть и газ: после уплаты федерального налога (США)17) Должность: Apprentice Police Officer18) Программное обеспечение: Advanced Planner And Optimizer19) AMEX. American Community Properties Trust -
4 Apo
1) Общая лексика: Минтай, сокращение от Atlantic Pollack2) Военный термин: ASAS( All- Source Analysis System) Project Office, Air Force Post Office, Air Post Office, Air Procurement Office, Army Pay Office, Army Pay Officer, Army Pensions Office, accountable property office, accountable property officer, acting pilot officer, advanced post office, animal procurement office, annual program objectives, area petroleum office, area petroleum officer, assembly production order, assistant project officer, auxiliary patrol officer, Army Programme Office3) Техника: apogee, fm-1-azmdmylphosphine oxide, fm-phosphine oxide5) Биржевой термин: Advanced Planning Optimizer6) Радио: Advanced Planner Optimizer7) Сокращение: Aerospace Physiology Officer, Alpha Phi Omega, service fraternity, Army Post Office (British Army), Army Post Office, Apache Point Observatory8) Вычислительная техника: Advanced Planner and Optimizer (SAP, SCM)9) Нефть: after payout10) Транспорт: Office of Aviation Policy and Plans11) Экология: Association of Physical Oceanographers12) SAP. усовершенствованное планирование и оптимизация (Advanced Planner and Optimizer, http://www.sap.com/cis/pdf/apo.pdf)13) Менеджмент: assigned purchase order14) Образование: Agency Procurement Officer15) Океанография: AWIPS Program Office16) Нефть и газ: после уплаты федерального налога (США)17) Должность: Apprentice Police Officer18) Программное обеспечение: Advanced Planner And Optimizer19) AMEX. American Community Properties Trust -
5 plan
1. nounplan of action — Aktionsprogramm, das
have great plans for somebody — große Pläne mit jemandem haben
what are your plans for tomorrow? — was hast du morgen vor?
2. transitive verb,[go] according to plan — nach Plan [gehen]; planmäßig [verlaufen od. laufen]
3. intransitive verb,plan to do something — planen od. vorhaben, etwas zu tun
- nn- planenplan on doing something — (coll.) vorhaben, etwas zu tun
* * *1. noun1) (an idea of how to do something; a method of doing something: If everyone follows this plan, we will succeed; I have worked out a plan for making a lot of money.) der Plan2) (an intention or arrangement: My plan is to rob a bank and leave the country quickly; What are your plans for tomorrow?) der Plan3) (a drawing, diagram etc showing a building, town etc as if seen from above: These are the plans of/for our new house; a street-plan.) der Plan2. verb1) ((sometimes with on) to intend( to do something): We are planning on going to Italy this year; We were planning to go last year but we hadn't enough money; They are planning a trip to Italy.) planen2) (to decide how something is to be done; to arrange( something): We are planning a party; We'll have to plan very carefully if we are to succeed.) planen3) (to design (a building, town etc): This is the architect who planned the building.) planen•- academic.ru/55959/planner">planner- planning
- go according to plan
- plan ahead* * *[plæn]I. nthe best-laid \plans die ausgefeiltesten Plänefive-year \plan Fünfjahresplan mfour-point \plan Vierpunkteplan mto go according to \plan wie geplant verlaufento make \plans for sth für etw akk Pläne machen; (for contingencies) für etw akk Vorkehrungen treffenwhat are your \plans for this weekend? was hast du dieses Wochenende vor?to change \plans umdisponierento have \plans etw vorhabenhealthcare \plan Krankenversicherungsprogramm msavings \plan Sparplan mstreet \plan Stadtplan m5. (drawing)▪ \plans pl Pläne pl, Zeichnungen pl\plan of a building Bauplan mto draw up \plans eine Planskizze machen6.▶ \plan B Plan m B▶ the best-laid \plans of mice and men gang aft agley SCOT ( prov) der Mensch denkt und Gott lenkt provII. vt<- nn->▪ to \plan sth1. (draft) etw planen2. (prepare) etw vorbereiten [o organisieren3. (envisage) etw planen [o vorsehen]our meeting wasn't \planned unser Treffen hat sich einfach ergeben4. (intend) etw vorhabenIII. vi1. (prepare) planento \plan carefully sorgfältig planento \plan for one's old age Vorkehrungen für das Alter treffen2.we were \planning on a meal together wir wollten eigentlich zusammen essen gehenI'd \planed on going out tonight eigentlich hatte ich vor, heute Abend auszugehen* * *[pln]1. n1) (= scheme) Plan m; (POL, ECON) Programm nt, Plan mplan of action ( Mil, fig ) — Aktionsprogramm nt
the plan is to meet at six — es ist geplant, sich um sechs zu treffen
so, what's the plan? — was ist also geplant?
the best plan is to tell him first — am besten sagt man es ihm zuerst
to make plans (for sth) — Pläne (für etw) machen, (etw) planen
to have great plans for sb —
what plans do you have for the holidays/your son? — welche Pläne haben Sie für den Urlaub/Ihren Sohn?
according to plan — planmäßig, wie vorgesehen, programmgemäß
2) (= diagram) Plan m; (for novel etc also) Entwurf m; (for essay, speech) Konzept nt; (= town plan) Stadtplan m2. vt1) (= arrange) planen; programme etc erstellen2) (= intend) vorhabenshe's planning a career in law — sie will ins Justizwesen gehen
this development was not planned — diese Entwicklung war nicht eingeplant
3) (= design) planen; buildings etc planen, entwerfen3. viplanento plan for sth — sich einstellen auf (+acc), rechnen mit
* * *plan [plæn]A s1. a) (Spiel-, Wirtschafts-, Arbeits) Plan m:plan of action Schlachtplan (a. fig);according to plan planmäßig, -gemäß;if all goes according to plan nach Plan;make plans (for the future) (Zukunfts)Pläne schmieden;remain below plan das Planziel nicht erreichenb) SCHULE Gliederung f (eines Aufsatzes)2. Plan m, Absicht f:that was our plan so hatten wir es geplant;change one’s plans umdisponieren3. Verfahren n, Methode f4. (Lage-, Stadt) Plan m5. Grundriss m:plan view Draufsicht f;in plan form im Grundriss6. TECH (Maß)Zeichnung f, Riss m:lay out a plan einen Plan aufreißen7. Vertikalebene f (beim perspektivischen Zeichnen)B v/tplan sth ahead etwas vorausplanen;planned economy Planwirtschaft f;planned obsolescence geplanter Verschleiß;planned parenthood Familienplanung f;planned promotion Regelbeförderung f;planned retreat MIL planmäßiger Rückzug2. planen, beabsichtigen ( beide:to do zu tun)3. grafisch darstellenC v/i1. planen, Pläne machen:plan ahead vorausplanen;* * *1. nounPlan, der; (for story etc.) Konzept, das; Entwurf, der; (intention) Absicht, dieplan of action — Aktionsprogramm, das
2. transitive verb,[go] according to plan — nach Plan [gehen]; planmäßig [verlaufen od. laufen]
3. intransitive verb,plan to do something — planen od. vorhaben, etwas zu tun
- nn- planenplan on doing something — (coll.) vorhaben, etwas zu tun
* * *n.Draufsicht f.Entwurf -¨e m.Konzept -e n.Plan ¨-e m. v.anvisieren v.hinarbeiten auf v.intendieren v.planen v.projektieren v. -
6 media
médias m pl;∎ he works in the media il travaille dans les médias;∎ the news media la pressemedia advertising publicité f média;media analysis analyse f des médias;media analyst analyste m f des médias;media buyer acheteur(euse) m, f d'espaces (publicitaires);media buying achat m d'espace;media consultant conseil m en communication;media coverage couverture f médiatique;∎ to get too much media coverage être surmédiatisé(e);media event événement m médiatique;media exposure couverture médiatique;media group groupe m de médias;media hype battage m médiatique;media mix mix média m;media plan plan m média;media planner médiaplaneur m, média planner m;media planning média planning m;media research médialogie f;media schedule calendrier m de campagne;media studies études f pl de communication;media vehicle support m médiatiqueCarlton will use a wide-ranging media mix of radio, posters, press and television … to inform the public, advertising and business communities of its programme and corporate format prior to launch.
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7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 project
1. сущ.1) упр. проект (разовый план, описывающий мероприятия, которые необходимо произвести для получения конкретного продукта, обладающего конкретными свойствами; может являеться составной частью программы)project activity — проектная деятельность, деятельность по реализации проекта
project duration — продолжительность проекта; длительность проекта
project failure — неуспех/провал проекта
project goal [objective, mission\] — цель проекта
project planning — планирование [составление\] проекта
Syn:See:project director, project manager, project quality manager, project management, project analysis, project appraisal, project life cycle, project network analysis, project time frame, project documentation, project criteria, project request, programme, product, single-use plan2) эк. строительство; строящееся сооружение, новостройка3) общ., амер. микрорайон (комплекс жилых зданий, финансируемый правительством)See:4) общ. научно-исследовательская [опытно-конструкторская\] работаproject grant — субсидия на выполнение научно-исследовательской [опытно-конструкторской\] работы
5) обр., амер. внеаудиторная работа; практические занятия2. гл.упр. прогнозировать, предполагать, проектировать, планироватьHe projects a $3.85 to $4.10 per cwt. seasonal average price for the 1998 feed barley crop. — Он предполагает, что среднесезонная цена на урожай кормового ячменя в 1998 г. будет колебаться в пределах $3.85-$4.10 за центнер.
See:plan 2. -
9 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
10 CPP
1) Компьютерная техника: C Plus Plus2) Американизм: A Commitment To Paul's Plan3) Военный термин: Communications Protocol Processor, civilian personnel pamphlet4) Техника: Center for Plutonium Production, coil power programmer, containment pre-entry purge, containment protection professional5) Сельское хозяйство: calcium pyrophosphate6) Химия: Хлорированный полипропилен7) Юридический термин: Community Penalties Program, Comprehensive Personality Profile8) Бухгалтерия: Certified Professional Purchaser, текущая покупательная способность (current purchasing power), дипломированный специалист по финансовому планированию (Certified Financial Planner)9) Фармакология: Сертификат фармацевтического продукта (Входит в досье на фармпрепарат среди документов, необходимых (среди прочего) для получения разрешение на производство заявляемой лекарственной формы в стране производства), Certificate of Pharmaceutical Product10) Страхование: commercial package policy11) Автомобильный термин: clutch pedal position12) Политика: Capitalist Party Pursuers, Collaboration Party Profile, Color Pattern Poem, Communist Psychos Party13) Телекоммуникации: Calling Party Pays14) Сокращение: Cambodian People's Party, Centralized Postage Payment system, Commercial Practices Program (USA), Communist Party of the Philippines, Compact Power Plant, Controlled Pitch Propeller, Creoles and Pidgins, Portuguese-based (Other), циклический цитруллинированный пептид (cyclic citrullinated peptide), cost per point15) Университет: College Of Physicians Of Philadelphia16) Физиология: Cerebral perfusion pressure, coronary artery perfusion pressure17) Вычислительная техника: Collaboration Protocol Profiles (ebXML)19) Банковское дело: common purchase point20) Фирменный знак: Columbia Pictures Publications21) Энергетика: теплоэлектроцентраль (ТЭЦ) (co-generation power plant), current perpendicular to the plane22) Реклама: Эффективность расходования средств23) Деловая лексика: Canada Pension Plan, Card Protection Plan, Consumer Preview Program, Customer Purchase Preferences24) Глоссарий компании Сахалин Энерджи: Center of Primary Processing, Central Production and Processing Complex25) Обогащение: углеобогатительная фабрика26) Макаров: coal preparation plant, condensate purification plant, controllable-pitch propeller, cost per part27) Расширение файла: C++ language source code file, Presentation (CA-Cricket Presents), C++ language source (Watcom C/C++)28) ООН: Communist Party Parrot, Программа "Культура мира" (Culture of Peace Programme Начата в 1994)29) Уголь: CPP facility, завод по обогащению угля, углемойка, углеобогатительное производство, установка для мокрого обогащения угля, coal cleaning facility, coal washer, coal washery, coal washing plant, wash plant, washplant, обогатительная установка, углеобогатительная установка30) Общественная организация: Coral Parks Program31) Должность: Certified Packaging Professional, Certified Payroll Professional, Certified Protection Professional32) NYSE. Cornerstone Properties, Inc.33) Управление проектами: Процесс управления капитальными проектами -
11 PDP
1) Общая лексика: Project Directorate Pipelines (SEIC)2) Компьютерная техника: Physical To Digital To Physical, Portable Desktop Project, Pre Digital Processing3) Военный термин: Program Decision Paper, Programmable Data Processor, power distribution panel, preliminary design phase, preliminary design proposal, procurement data package, production and deployment phase, professional development program, program definition phase, program development phase, program development plan, programmed digital processor5) Сельское хозяйство: potato-dextrose-peptone6) Шутливое выражение: People Destruction Party, Pink And Dark Purple, Prehistoric Data Processing7) Религия: Pastoral Development Project8) Грубое выражение: Pretty Darn Powerful9) Оптика: parallel detection polychromator11) Телекоммуникации: Policy Decision Point12) Сокращение: Party for Democratic Prosperity (Albania), Passive Driving Periscope, Plasma Display Panel, Programme Definition Phase13) Физиология: Palpitating Dendrite Phase, Phonological Dyslexia Performance14) Вычислительная техника: DEC Computer System Designation (i.e. PDP-8, PDP-11), Peripheral Data Processing, Professional Developer's Program, programmed data processing, programmed data processor, Parallel Distributed Processing (AI), Programmable Data Processor (DEC), Programmed Data Processor (DEC)15) Нефть: positive displacement pump16) Иммунология: Parallel Distributed Perceptrons17) Деловая лексика: Personal Development Plan, Personnel Development Partnership, Product Development Process18) Глоссарий компании Сахалин Энерджи: Project Director - Pipelines (Project execution sub-team), Project Director - IUP (Project execution team)19) Нефтегазовая техника Process Design Package20) Нефтепромысловый: Proved developed producing21) Образование: Professional Development Plan22) Сетевые технологии: Packet Data Protocol, Parallel Distributed Processing23) Полимеры: paradichlorobenzene24) Контроль качества: production/distribution planning, project definition phase25) Сахалин Р: Project Development Plan26) Расширение файла: Parallel Data Processing27) Нефть и газ: Pilot Development Planning28) Электротехника: power distribution plan29) Должность: Personal Development Planner, Personal Development Planning, Personal Development Program30) Аэропорты: Punta Del Este, Uruguay31) Программное обеспечение: Printer Driver Plus -
12 VCP
1) Компьютерная техника: Visual Calender Planner2) Медицина: ЖБС, Ventricular Safety Pacing3) Американизм: Voluntary Contributor Program, Vulnerability Contributor Program4) Военный термин: Vehicle Check Point, vehicle checkout point, vehicle collecting point, velocity control programmer, visual control post6) Сокращение: Vehicle Control Point, Visual Control Position7) Электроника: Variable Contact Patch, Video Cassette Player8) Вычислительная техника: Vector Control Processor9) Космонавтика: Voluntary Cooperation Programme (WMO)10) Транспорт: Visual Center of Pressure11) Деловая лексика: Value Circle Process12) Программирование: Vulnerability Contributor Program (программа привлечения хакеров к исследовательской деятельности)13) Океанография: Voluntary Cooperation Program14) ГОСТ: Vertical Coupling Plane (IEC 61000-4-2, ed. 2.0 (2008-12)) -
13 cpp
1) Компьютерная техника: C Plus Plus2) Американизм: A Commitment To Paul's Plan3) Военный термин: Communications Protocol Processor, civilian personnel pamphlet4) Техника: Center for Plutonium Production, coil power programmer, containment pre-entry purge, containment protection professional5) Сельское хозяйство: calcium pyrophosphate6) Химия: Хлорированный полипропилен7) Юридический термин: Community Penalties Program, Comprehensive Personality Profile8) Бухгалтерия: Certified Professional Purchaser, текущая покупательная способность (current purchasing power), дипломированный специалист по финансовому планированию (Certified Financial Planner)9) Фармакология: Сертификат фармацевтического продукта (Входит в досье на фармпрепарат среди документов, необходимых (среди прочего) для получения разрешение на производство заявляемой лекарственной формы в стране производства), Certificate of Pharmaceutical Product10) Страхование: commercial package policy11) Автомобильный термин: clutch pedal position12) Политика: Capitalist Party Pursuers, Collaboration Party Profile, Color Pattern Poem, Communist Psychos Party13) Телекоммуникации: Calling Party Pays14) Сокращение: Cambodian People's Party, Centralized Postage Payment system, Commercial Practices Program (USA), Communist Party of the Philippines, Compact Power Plant, Controlled Pitch Propeller, Creoles and Pidgins, Portuguese-based (Other), циклический цитруллинированный пептид (cyclic citrullinated peptide), cost per point15) Университет: College Of Physicians Of Philadelphia16) Физиология: Cerebral perfusion pressure, coronary artery perfusion pressure17) Вычислительная техника: Collaboration Protocol Profiles (ebXML)19) Банковское дело: common purchase point20) Фирменный знак: Columbia Pictures Publications21) Энергетика: теплоэлектроцентраль (ТЭЦ) (co-generation power plant), current perpendicular to the plane22) Реклама: Эффективность расходования средств23) Деловая лексика: Canada Pension Plan, Card Protection Plan, Consumer Preview Program, Customer Purchase Preferences24) Глоссарий компании Сахалин Энерджи: Center of Primary Processing, Central Production and Processing Complex25) Обогащение: углеобогатительная фабрика26) Макаров: coal preparation plant, condensate purification plant, controllable-pitch propeller, cost per part27) Расширение файла: C++ language source code file, Presentation (CA-Cricket Presents), C++ language source (Watcom C/C++)28) ООН: Communist Party Parrot, Программа "Культура мира" (Culture of Peace Programme Начата в 1994)29) Уголь: CPP facility, завод по обогащению угля, углемойка, углеобогатительное производство, установка для мокрого обогащения угля, coal cleaning facility, coal washer, coal washery, coal washing plant, wash plant, washplant, обогатительная установка, углеобогатительная установка30) Общественная организация: Coral Parks Program31) Должность: Certified Packaging Professional, Certified Payroll Professional, Certified Protection Professional32) NYSE. Cornerstone Properties, Inc.33) Управление проектами: Процесс управления капитальными проектами -
14 plan
1. noun1) (an idea of how to do something; a method of doing something: If everyone follows this plan, we will succeed; I have worked out a plan for making a lot of money.) plan2) (an intention or arrangement: My plan is to rob a bank and leave the country quickly; What are your plans for tomorrow?) plan3) (a drawing, diagram etc showing a building, town etc as if seen from above: These are the plans of/for our new house; a street-plan.) plano
2. verb1) ((sometimes with on) to intend (to do something): We are planning on going to Italy this year; We were planning to go last year but we hadn't enough money; They are planning a trip to Italy.) planear2) (to decide how something is to be done; to arrange (something): We are planning a party; We'll have to plan very carefully if we are to succeed.) planificar, proyectar3) (to design (a building, town etc): This is the architect who planned the building.) proyectar, diseñar, hacer los planos de•- planner- planning
- go according to plan
- plan ahead
plan1 n1. planwhat are your holiday plans? ¿qué planes tienes para las vacaciones?2. planoplan2 vb planear / proyectar / pensar
plan sustantivo masculino 1 (proyecto, programa) plan; plan de estudios syllabus 2 (fam) (cita, compromiso): ¿tienes algún plan para esta noche? do you have any plans for tonight? 3 (fam) ( actitud): lo dijo en plan de broma he was only kidding (colloq); en plan económico cheaply, on the cheap (colloq)
plan sustantivo masculino
1 (intención) plan
2 (conjunto de ideas, etc) scheme, programme
plan de estudios, curriculum
plan de jubilación/de pensiones, pension plan
3 fam (cita) date: no tengo plan para esta tarde, I have no plans for this afternoon Locuciones: no sigas en ese plan, don't carry on like that
no es plan, that's not a good idea
no es plan de que nos quedemos si él se va, it's not fair for us to have to stay home if he goes out ' plan' also found in these entries: Spanish: abrupta - abrupto - anteproyecto - auspicio - boceto - bosquejar - chafar - concebir - cuajar - delinear - desactivar - descubrir - designio - dinamitar - efecto - fastidiar - garete - generar - idea - idear - instrumentación - inviable - juego - mantilla - mira - pensar - pergeñar - pique - plana - planear - planificar - plano - plazo - política - prever - programa - proyectar - proyecto - rechazar - rechazo - resultado - tortuosa - tortuosidad - tortuoso - trazar - tramar - traza - venta - ventura - viabilidad English: abort - abortive - action - alter - alteration - approachable - approve of - attractive - authenticity - backfire - beauty - benign - botch - bypass - cheap - concoct - contingency plan - cook up - crystallize - curriculum - delineate - design - despite - detailed - develop - development - devious - disappoint - discard - distinct - drum up - elaborate - emigrate - explain - fall apart - fall through - fallback - floor plan - follow through - foolproof - forecast - formulate - get-rich-quick - go - half-baked - hatch - hit on - hit upon - holiday - impracticaltr[plæn]1 (scheme, arrangement) plan nombre masculino, proyecto■ what are your plans for the weekend? ¿qué planes tienes para el fin de semana?■ have you seen the plans for the new opera house? ¿has visto los planos de la nueva ópera?1 (make plans) planear, proyectar, planificar; (intend) pensar, tener pensado2 (make a plan of - house, garden, etc) hacer los planos de, diseñar, proyectar; (- economy, strategy) planificar1 (make preparations) hacer planes; (intend) pensar■ we hadn't planned on rain! ¡no contábamos con que lloviera!\SMALLIDIOMATIC EXPRESSION/SMALLto go according to plan salir como estaba previsto, salir según lo previstoto plan for the future hacer planes para el futuro1) : planear, proyectar, planificarto plan a trip: planear un viajeto plan a city: planificar una ciudad2) intend: tener planeado, proyectarplan vi: hacer planesplan n1) diagram: plano m, esquema m2) scheme: plan m, proyecto m, programa mto draw up a plan: elaborar un proyecton.• dibujo s.m.• diseño s.m.• esbozo s.m.• esquema s.m.• máquina s.f.• plan s.m.• plano s.m.• planta s.f.• programa s.m.• proyecto s.m.• traza s.f.• trazado s.m.v.• idear v.• meditar v.• planear v.• planificar v.• plantear v.• proyectar v.• trazar v.plæn
I
1)a) (diagram, map) plano mseating plan — disposición f de los comensales
to draw up a plan — hacer* un plano
b) (of book, essay) esquema m2) (arrangement, scheme) plan mto go according to plan — salir* conforme estaba planeado, salir* según el plan
do you have any plans for tonight? — ¿tienes algún plan or programa para esta noche?
to make a plan — hacer* un plan
II
1.
- nn- transitive verba) \<\<journey/itinerary\>\> planear, programar; \<\<raid/assault\>\> planear; \<\<garden/house\>\> diseñar, proyectar; \<\<economy/strategies\>\> planificar*; \<\<essay\>\> hacer* un esquema deas planned — según lo planeado, tal y como estaba previsto or planeado
b) ( intend)to plan to + INF: where are you planning to spend Christmas? — ¿dónde tienes pensado or dónde piensas pasar las Navidades?
2.
vito plan FOR something: we need to plan for the future tenemos que pensar en el futuro; we hadn't planned for this — esto no lo habíamos previsto
Phrasal Verbs:- plan on[plæn]1. N1) (=scheme) proyecto m, plan m•
to draw up a plan — elaborar un proyecto, hacer or redactar un plan•
an exercise plan — una tabla or un programa de ejercicios•
a five-year plan — un plan quinquenal•
to make plans for the future — hacer planes or planear para el futurobusiness, instalment, master, pension•
a peace plan — un proyecto or un plan de paz2) (=idea, intention) plan mdo you have any plans for the weekend? — ¿tienes planes para el fin de semana?
•
if everything goes according to plan — si todo sale como está previsto or planeado•
the best plan is to call first — lo mejor es llamar primero•
a change of plan — un cambio de planes4) (=outline) [of story, essay] esquema m5) (Archit, Tech) (often pl) plano m2. VT1) (=organize) [+ schedule, event, crime] planear; [+ party, surprise] preparar; [+ route] planificar, planear; [+ essay] hacer un esquema de, planear; [+ family] planificar•
as planned — según lo previsto, como estaba planeadothings didn't work out as planned — las cosas no salieron según lo previsto or como estaban planeadas
2) (=intend)I had been planning a trip to New York — había estado pensando en or planeando un viaje a Nueva York
how long do you plan to stay? — ¿cuánto tiempo piensas quedarte?
what do you plan to do after college? — ¿qué tienes pensado hacer después de la universidad?, ¿qué te has propuesto hacer después de la universidad?
3) (=design) diseñar3.VI hacer planes•
to plan for sth, it is advisable to plan for retirement — es aconsejable que se hagan planes para la jubilaciónto plan for the future — hacer planes or planear para el futuro
- plan on- plan out* * *[plæn]
I
1)a) (diagram, map) plano mseating plan — disposición f de los comensales
to draw up a plan — hacer* un plano
b) (of book, essay) esquema m2) (arrangement, scheme) plan mto go according to plan — salir* conforme estaba planeado, salir* según el plan
do you have any plans for tonight? — ¿tienes algún plan or programa para esta noche?
to make a plan — hacer* un plan
II
1.
- nn- transitive verba) \<\<journey/itinerary\>\> planear, programar; \<\<raid/assault\>\> planear; \<\<garden/house\>\> diseñar, proyectar; \<\<economy/strategies\>\> planificar*; \<\<essay\>\> hacer* un esquema deas planned — según lo planeado, tal y como estaba previsto or planeado
b) ( intend)to plan to + INF: where are you planning to spend Christmas? — ¿dónde tienes pensado or dónde piensas pasar las Navidades?
2.
vito plan FOR something: we need to plan for the future tenemos que pensar en el futuro; we hadn't planned for this — esto no lo habíamos previsto
Phrasal Verbs:- plan on -
15 long
long [lɒŋ]━━━━━━━━━━━━━━━━━1. adjective2. adverb4. noun5. compounds━━━━━━━━━━━━━━━━━1. adjective• how long is the swimming pool? quelle est la longueur de la piscine ?• long time no see! (inf!) ça fait une paye ! (inf)• that was a long, long time ago il y a bien longtemps de cela• it'll be a long time before I do that again! je ne recommencerai pas de si tôt !• have you been studying English for a long time? il y a longtemps que vous étudiez l'anglais ?• it took a long time for the truth to be accepted les gens ont mis très longtemps à accepter la vérité2. adverba. ( = a long time) longtemps• it didn't take him long to realize that... il n'a pas mis longtemps à se rendre compte que...• are you going away for long? vous partez pour longtemps ?• will you be long? tu en as pour longtemps ?• have you been here/been waiting long? vous êtes ici/vous attendez depuis longtemps ?• long live the King! vive le roi !• so long! (inf) à bientôt !b. ( = through) all night long toute la nuit► how long? (in time)how long will you be? (doing job) ça va te demander combien de temps ?• how long did they stay? combien de temps sont-ils restés ?• how long is it since you saw him? cela fait combien de temps que tu ne l'as pas vu ?• how long are the holidays? les vacances durent combien de temps ?━━━━━━━━━━━━━━━━━► In the following depuis + present/imperfect translates English perfect/pluperfect continuous.━━━━━━━━━━━━━━━━━• how long have you been learning Greek? depuis combien de temps apprenez-vous le grec ?• how long had you been waiting? depuis combien de temps attendiez-vous ?• how long ago was it? il y a combien de temps de ça ?• he thought of friends long since dead il a pensé à des amis morts depuis longtemps► any/no/a little longer• you can borrow it as long as John doesn't mind vous pouvez l'emprunter à condition que John n'y voie pas d'inconvénient4. noun• the long and the short of it is that... le fin mot de l'histoire, c'est que...5. compounds• long-distance lorry driver (British) routier m adverb• to call sb long-distance appeler qn à longue distance ► long-drawn-out adjective interminable• to be longer-lasting durer plus longtemps ► long-legged adjective [person] aux jambes longues ; [animal] à longues pattes• long-range weather forecast prévisions fpl météorologiques à long terme ► long-running adjective [play] à l'affiche depuis longtemps ; [dispute] vieux ; [TV programme] diffusé depuis longtemps• long-running series (TV) série-fleuve f ► long-sighted adjective (British) hypermétrope ; (in old age) presbyte ; (figurative) [person] qui voit loin ; [decision] pris avec prévoyance ; [attitude] prévoyant* * *[lɒŋ], US [lɔːŋ] 1.1) (lengthy, protracted) [process, wait, journey, vowel] long/longue; [delay] important; [bath, sigh] grand (before n)to get longer — [days] s'allonger
2) ( in expressions of time)to take a long time — [person] être lent; [task] prendre longtemps
3) ( in measuring) [dress, hair, queue] long/longue; [grass] haut; [detour] grandto get long — [grass, hair] pousser; [list, queue] s'allonger
to make something longer — allonger [sleeve]; augmenter la longueur de [shelf]
don't fall, it's a long way down — ne tombe pas, c'est haut
a long way out — ( at sea) loin au large; ( in calculations) loin du compte
to go a long way — [person] ( be successful) aller loin
2.to have a long way to go — fig [worker, planner] avoir encore beaucoup d'efforts à faire
1) ( a long time) longtempsto be long — ( doing something) en avoir pour longtemps
it won't be long before... — dans peu de temps...
it's not that long since... — il ne s'est pas passé tellement de temps depuis...
it wasn't long before... — il n'a pas fallu longtemps pour que...
just long enough to... — juste le temps de...
before long — ( in past) peu après; ( in future) dans peu de temps
5 minutes, no longer! — 5 minutes, pas plus!
2) ( for a long time) (avant pp) depuis longtemps3) ( throughout) (après n)3.as long as, so long as conjunctional phrase1) ( in time) aussi longtemps que2) ( provided that) du moment que (+ indic), pourvu que (+ subj)4.to long for something/somebody — avoir très envie de quelque chose/de voir quelqu'un
to long to do — ( be impatient) être très impatient de faire; ( desire something elusive) rêver de faire
••long time no see! — (colloq) hum ça fait une paye (colloq) qu'on ne s'est pas vus!
so long! — (colloq) salut!
to have a long memory — être rancunier/-ière
См. также в других словарях:
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